CO-LOCATED EVENTS
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Session

Tuesday, December 09

03:30 PM - 04:00 PM

Live in Dearborn, Michigan

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Presenting the results of our World Cafés: The moderators summarize the key takeaways of their World Café Round Tables on the main stage and share the main findings with all attendees.

"PE"
Presentation

Speaker

Kelly Rickert

Senior Manager Business Development, Mitsubishi Electric Automotive America

Kelly Rickert is a Senior Manager of Business Development at Mitsubishi Electric Automotive America with 19 years of experience in the automotive industry. Kelly’s experience has covered a broad spectrum of focus from dealership repair technician, tier-1 engineering, as well as sales and business development. Over his career Kelly has worked in a wide range of organizations from small start up companies to large fortune 500’s.

The Pop in Your Job – What drives you? Why do you love your job?
I have always been fascinated with automobiles and technology since a very young age. Being able to work on the future of automotive technology in this ever-changing industry is what excites me most about my job.

Eddie Abinoja

ADAS Supervisor for Interior Sensing, Ford Motor Company

Eddie Abinoja has been working at Ford as Product Development Engineer since 1992. He is currently an ADAS Supervisor for Interior Sensing.

Nikole Sekula

Driver Alert System Feature Owner, Ford Motor Company

Nikole Sekula is currently Driver Alert System Feature Owner at Ford Motor Company.

Yashanshu Jain

Cabin Intelligent System Feature Owner, Ford Motor Company

Yashanshu is an Electrical Engineer, currently working as a Feature owner at Ford Motor Company located at Michigan, USA.

He holds a Master of Science degree in Electrical and Electronics Engineering from University of Michigan, Ann Arbor, Michigan, USA and a bachelor's degree in Electronics and Communication from Vellore Institute of technology, Tamil Nadu, India.

Growing a connected network which is working towards a common goal, impacting someone's life and bringing solutions to global problems is something what drives him in his daily life.

Dr. Bryan Reimer

Research Scientist, Massachusetts Institute of Technology

Dr. Reimer is the founder and co-director of the MIT AgeLab’s Advanced Vehicle Technology (AVT) consortium and Advanced Human Factors Evaluator for Attentional Demand (AHEAD) consortium. He is a research advisory board member for Autoliv, an advisor to AI Sweden, former advisor to Affectiva, and a member of the U.S. Department of Transportation’s Transforming Transportation Advisory Committee. He collaborates with industries, governments, and non-government organizations worldwide on the topics of driver safety, vehicle automation and other technological concerns related to human factors and Artificial Intelligence.
A seasoned conference and event presenter, Reimer has provided keynote addresses on the topics of driver attention and vehicle automation. In his 2018 TEDx talk, “There’s more to the safety of driverless cars than AI”, he discusses the undertreated health crisis on our roads and the limits of focusing on automation alone as a solution. He suggests that the modernization and automation of our mobility ecosystem will require increased transparency and collaboration between the public and private sectors to enhance consumer trust and make vehicle automation the most critical life-saving technology of the century. He is an author on over 250 technical contributions informing technology development, business strategy, and public policy.

The Pop in Your Job – What drives you? Why do you love your job?
I am a mobility futurist, respected for my down-to-earth perspectives on disruptive automotive, mobility, and related technological trends. I am driven by my ability to identify business opportunities, policy and technological solutions based on my pre-competitive work with dozens of companies, non-governmental organizations, and governments worldwide. I find research at the intersection of public policy and advanced technologies involving AI and self-driving vehicles exciting. I enjoy challenging organizations to think beyond the status quo and leverage AI and other new technologies to shape product strategies in ways that best meet evolving consumer behaviors as we work toward a safer, greener, and more convenient mobility system.

Dirk Schulte

R&D Director - Advanced Engineering & Product Platforms, Valeo S.A.

Engineering Director in the Aerospace & Automotive field with a huge experience in Research & Development and Project Management. Team leader and teamworker, with great inter-personal skills. Strong communicative aptitudes, accustomed to prepare and present complex technical matters to others. Fluent speaker of four languages. Currently in a leadership and strategical position in a multi-national automotive company.

Company

Mitsubishi Electric Automotive America

Mitsubishi Electric Automotive America, Inc., a U.S. affiliate company of Mitsubishi Electric Corporation, was established in 1979 to serve the North American automotive, heavy-duty truck and coach business. Mitsubishi Electric Automotive America offers a wide range of products and services, including High-Definition Locators, In Cabin Monitoring Systems, Predictive Lighting Systems, Electric Power Steering, EV Motor & Inverters and powertrain products such as Starters and Alternators.

Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 190,000 people worldwide.

Massachusetts Institute of Technology

The AHEAD Consortium is an academic-industry partnership founded in 2013 within the Massachusetts Institute of Technology (MIT) Center for Transportation and Logistics. AHEAD is a pre-competitive consortium currently comprised of MIT, Touchstone Evaluations, Google, Honda, Volkswagen Group, and Jaguar Land Rover. Its goals are to expand the scientific understanding of driver workload, develop a framework for driver attention support and safeguards, and explore approaches for modernizing in-vehicle human-machine interface (HMI) assessment. AHEAD's output aims to inform relevant global organizations.

Valeo S.A.

As a technology company and partner to all automakers and new mobility players, Valeo innovates to make mobility cleaner, safer and smarter. Valeo is a technological and industrial leader in electrification, driving assistance systems, reinvention of the interior experience and lighting everywhere. These four areas, vital to the transformation of mobility, are the Group's growth drivers. Valeo in figures: 20 billion euros in sales in 2022; 109,900 employees at December 31, 2022; 29 countries, 183 plants, 21 research centers, 44 development centers, 18 distribution platforms. Valeo is listed on the Paris Stock Exchange.

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