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Session

Validating Software-Hardware Integrated In-Car Experience Design

Solution Study

Monday, December 09

04:00 PM - 04:30 PM

Live in Dearborn, Michigan

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Modern vehicles are showrooms where emerging user interface technologies show up and digital convergence happens. These technical barriers weigh automotive designers down and make the design process slow down.

In this talk, you will learn more about:

  • How to simulate and validate in-vehicle experience design, which is integrated software and hardware
  • The importance of the iterative validation process
  • Techniques to explore new digital experiences in the car
Presentation

Speaker

Tony Kim

CEO and Co-founder, ProtoPie

Tony Kim founded ProtoPie and took responsibility for design. Have over 20 years of experience in interaction design and user experience design: I joined Google China in 2010 and then transferred to Google Korea in 2012. Before Google, I worked at NHN Korea and NHN China for 4 years and a half.
Throughout his career, directed a user experience strategy of corporate services, guided rich interaction design from conceptualization to implementation, and organized user research to keep an eye on target users. Specialties: Designing rich interaction to enhance user experience / Statistical approaches to design.

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Company

ProtoPie

https://www.protopie.io/
ProtoPie is a high-fidelity prototyping tool that enables automotive designers to create interactive and realistic prototypes for in-car interfaces, infotainment systems, and connected devices, without coding. It simplifies the design process, allowing teams to quickly test complex interactions and deliver intuitive user experiences. Trusted by leading automotive brands such as Mercedes Benz, Volkswagen, Toyota, and many more, ProtoPie is shaping the future of in-car UX design.
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