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Session

Improving Trust, Safety, and Comfort with Augmented Reality

Solution Study

Tuesday, December 10

10:15 AM - 10:45 AM

Live in Dearborn, Michigan

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Augmented Reality has emerged as the next exciting frontier for automotive HMIs, thanks to its ability to seamlessly enhance trust, safety, and comfort throughout the driving experience. Yet, turning this vision into reality poses challenges for the automotive industry. In this presentation, we will walk you through several innovative use cases for automotive AR, discuss the challenges in achieving them, and outline the path forward to making this vision a reality.

You will hear about:

  • Practical applications of AR in automotive HMIs, enhancing trust, safety, and comfort
  • Challenges hindering the adoption of automotive AR
  • Approaches to enable immersive AR experiences
Presentation

Speaker

James Robnett

Senior VP Sales and Business Development, Basemark

James Robnett is a long-time automotive industry veteran, with progressively responsible roles with such companies as DENSO, SiriusXM, HERE, Stellantis, and most recently was part of the executive team that helped take AEye, a leading LiDAR supplier, public. Robnett now leads Sales and Business Development for Basemark, the leading provider of solutions and tools for developing automotive AR applications.

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Company

Basemark

https://www.basemark.com/
Basemark is a forerunning provider of software & tooling solutions for advanced automotive AR application development – Video AR, AR Navigation, AR HUDs and AR Clusters. Our solution, Rocksolid AR, is comprised of developer tools, SDKs and runtimes that are optimized for automotive SW & HW environments.
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