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Session

Solution Study

Monday, December 09

03:00 PM - 03:30 PM

Live in Dearborn, Michigan

Less Details

New technologies such as touchscreens have enhanced the user experience in cars, but these experiences suffer in relation to mechanical switches when it comes to providing the tactile feedback that drivers need to be able to operate these controls without taking their eyes off the road. Haptics (the science of touch) has evolved beyond simple “vibration” effects to enable a wide range of customizable “feelings” in touchscreens, console buttons, sliding controls, and surfaces. This new “machine-to-human” communication capability will revolutionize the user experience in vehicles.

In this session, you will learn about:

  • Driver response times comparing mechanical switches with touchscreens
  • How haptics technology has evolved beyond slow “vibration” effects (moving a mass) to the unique full spectrum, rapid response offered by piezoelectric materials
  • The advantages (and challenges) of integrating 3rd generation, piezo-based haptics
  • How to customize haptic effects to precisely mimic the feel of mechanical switches while retaining the flexibility to delight users with effects based on the user’s context
  • Where to find information to start your journey using 3rd generation haptics
Presentation

Speaker

Todd Whitaker

VP of Products and Strategies, Boréas Technologies

Mr. Whitaker is a seasoned technology executive with over thirty years of experience in product management, marketing, and business development. He has an undergraduate degree from UC Berkeley and an MBA from UC Davis.

Todd started his career as a product manager at Intel and worked for three different start-ups at three different stages. Following his start-up years, Todd joined National Semiconductor and became the General Manager for the Advanced PC Division and the Display Division. Todd’s teams at National developed the #1 market share embedded controllers for laptops, the leading automotive infotainment interface as well as the first “ultra-thin” display controller for the original iPhone. Todd became National’s VP of Worldwide Marketing before leaving to become the first VP of Marketing for Maxim Integrated (acquired by Analog Devices).

Todd joined Immersion, the world’s leading developer and licensor of haptics intellectual property as their VP of Marketing and Product Management. Most recently, he was the Senior VP of Sales and Marketing for Inneos, a manufacturer of optical sub-assemblies and branded consumer devices for medical and consumer video applications. Todd retired in 2020 but came out of retirement to take his position with Boreas Technologies.

Company

Boréas Technologies

Boréas Technologies Inc. is a fabless semiconductor company commercializing product-differentiating integrated circuits for haptic applications in consumer and industrial markets. With origins in research conducted at Harvard University, Boréas was founded in 2016 in Bromont, Québec. Its proprietary piezoelectric actuator driver technology platform, CapDrive, enables the rapid design of low-power HD haptic feedback in smartphones, car and other devices.

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