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Session

Case Study

Monday, December 09

03:30 PM - 04:00 PM

Live in Dearborn, Michigan

Less Details

The shift from distributed to centralized ECUs for Advanced Driver Assistance Systems (ADAS) marks a major milestone in the journey toward fully autonomous vehicles. This transition enables greater system efficiency, reduced latency, and improved reliability by centralizing data processing and decision-making capabilities. Driven by advancements in radar, vision, and LiDAR sensors, powerful microprocessors, and AI-driven software, centralized ECUs are set to transform autonomous vehicle design and functionality. This presentation will examine the technological breakthroughs, challenges, and roadmap for implementing centralized ADAS ECU architectures and their pivotal role in the future of autonomous driving. Join us to explore the innovations shaping this journey. In this talk, you will:

  • Discover the mission and benefits of a centralized ECU approach in enhancing ADAS performance
  • Understand why Apple, Google, and others are investing in connected car technology
  • See how centralized ADAS ECUs are essential for future autonomous driving systems
  • Learn about new business models and liability-sharing strategies in autonomous vehicle development
Presentation

Speaker

Shormin Razzaq Chowdhury

Product Manager Global Software and System, Ford Motor Company

I am an Expert for the Auto Electronics Industry with a special focus on Connected Car Modules and Future IVI/ ADAS/ Autonomous Vehicle Domain Controllers. Strong automotive electronics leader with 20 years experience in Infotainment, Cockpit, ADAS and Electric Vehicle modules. Led global teams to deliver in-house built-to-print HW design and SW platforms resulting in MEGA cost saving (>$300 Mil) and BEST in class quality. I was directly involved and led the System Architecture and Strategy for Leading OEM such as Ford (NA) and Global product. I know the Market Trend/ Technology and Cost Dynamics in the Infotainment Electronics (HW /Complex SW/Integartion & HMI) area quite well from 2015 - 2025.

Company

Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 190,000 people worldwide.

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