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Session

Case Study

Wednesday, December 11

12:00 AM - 12:30 AM

Live in Dearborn, Michigan

Less Details

This presentation explores the synergy between hardware interior design and software advancements in creating adaptable cabin platforms. We delve into how this integration supports a future-proof Human-Machine Interface and customized User Experience. Key discussions include the impact of the shift from ownership to pay-per-use models on HMI design, enhancing value propositions for customers. The role of universal connectors in facilitating modular HMI and hyper-personalization will be examined, highlighting strategies for seamless upgrades and integration of displays and sensors. Furthermore, we will discuss how modular and interchangeable accessories empower users to tailor their driving environments, shaping a unique and compelling UX.

This presentation will:

  • Offer insights into the future of automotive cabin design
  • Highlight the importance of flexibility and adaptability
  • Enhance user experiences
Presentation

Speaker

Andrea Dutto

Head of CAB engineering LCV, Iveco Group

I lead the Light Commercial Vehicles Cabin and Upper Body Development department at Iveco. Coming from a mechanical background – I have an MS degree in automotive engineering – I always had a strong passion for innovation and I just completed an MBA focused on digital transformation. I love to explore new paths, both in the way we work and, in the products, we deliver to our customers. I love being part of the most diverse teams, where everyone is empowered to express their best potential in creating the coolest user experience for our customers. Of course, while having fun in the process.

The Pop in Your Job:
Returning to Italy after a long experience at a German OEM, I tried to blend the best of the two cultures in my department at Iveco. I like to challenge my people to think and act beyond the obvious, to apply discipline and creativity, at the same time and I love to see the result of this reflected in their fulfillment and in our products. That’s what motivates me and makes my days at work worthwhile and fun.

Company

Iveco Group

Iveco Group N.V. (MI: IVG) is the home of unique people and brands that power your business and mission to advance a more sustainable society. The eight brands are each a major force in its specific business: IVECO, a pioneering commercial vehicles brand that designs, manufactures, and markets heavy, medium, and light-duty trucks; FPT Industrial, a global leader in a vast array of advanced powertrain technologies in the agriculture, construction, marine, power generation, and commercial vehicles sectors; IVECO BUS and HEULIEZ, mass-transit and premium bus and coach brands; IDV, for highly-specialised defence and civil protection equipment; ASTRA, a leader in large-scale heavy-duty quarry and construction vehicles; MAGIRUS, the industry-reputed firefighting vehicle and equipment manufacturer; and IVECO CAPITAL, the financing arm which supports them all. Iveco Group employs more than 35,000 people around the world and has 20 industrial sites and 29 R&D centres.

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