Case Study
Wednesday, December 11
12:00 AM - 12:30 AM
Live in Dearborn, Michigan
Less Details
This presentation explores the synergy between hardware interior design and software advancements in creating adaptable cabin platforms. We delve into how this integration supports a future-proof Human-Machine Interface and customized User Experience. Key discussions include the impact of the shift from ownership to pay-per-use models on HMI design, enhancing value propositions for customers. The role of universal connectors in facilitating modular HMI and hyper-personalization will be examined, highlighting strategies for seamless upgrades and integration of displays and sensors. Furthermore, we will discuss how modular and interchangeable accessories empower users to tailor their driving environments, shaping a unique and compelling UX.
This presentation will:
I lead the Light Commercial Vehicles Cabin and Upper Body Development department at Iveco. Coming from a mechanical background – I have an MS degree in automotive engineering – I always had a strong passion for innovation and I just completed an MBA focused on digital transformation. I love to explore new paths, both in the way we work and, in the products, we deliver to our customers. I love being part of the most diverse teams, where everyone is empowered to express their best potential in creating the coolest user experience for our customers. Of course, while having fun in the process.
The Pop in Your Job:
Returning to Italy after a long experience at a German OEM, I tried to blend the best of the two cultures in my department at Iveco. I like to challenge my people to think and act beyond the obvious, to apply discipline and creativity, at the same time and I love to see the result of this reflected in their fulfillment and in our products. That’s what motivates me and makes my days at work worthwhile and fun.