3 | Icebreaker roundtable: What Are The Top Automotive HMI Design Challenges and How to Solve Them?

3 | Icebreaker roundtable

Sunday, December 08

08:00 PM - 10:00 PM

Live in Dearborn, Michigan

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How can OEMs bridge the gap between HMI design and end-users, fostering a more direct and continuous connection for in-house software refinement?
What is the role of AI in achieving a delicate balance between a simple HMI interface and the support for a myriad of features?
What are the impediments of OTA to traditional methods, and how can OEMs overcome the lack of time and expertise in core OS development to achieve seamless and efficient HMI updates, ensuring an improved UX?
What are the possibilities and limitations of personalization and customization in HMI services, and how can realigning automotive companies as tech-centric entities better cater to user expectations?

UX Design Principles, Testing Methods, Tools, Benchmarking & Guidelines

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