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Session

In What Ways Can We Build Trust Between a Driver and her AI-powered Vehicle?

2 | Challenge Your Peers

Monday, December 09

05:00 PM - 06:00 PM

Live in Dearborn, Michigan

Less Details

  • What methods can an AI-powered vehicle use to initiate the relationship with the driver?
  • What approaches enable AI-powered vehicles to learn about drivers and continuously collect high-quality data?
  • What strategies allow an AI-powered vehicle to predict what is beneficial for the driver in context?
  • What mechanisms can an AI-powered vehicle use to acquire feedback on whether its understanding of the driver’s pattern is accurate?
  • What steps can AI-powered vehicles take to maintain the relationship with drivers, even when faced with negative feedback?
Workshop

Speaker

Sookyung Cho

UX Research Manager, Hyundai America Technical Center, Inc. (HATCI)

Sookyung (Sookie) Cho is a manager of the UX studio at Hyundai America Technical Center (HATCI). She facilitates the UX research process with a balanced combination of creative storytelling and scientific methods to provide UX design insights and solutions.

The Pop in Your Job:
I’m interested in a dynamic context of driving and riding where users experience unique perceptive, cognitive, and kinesthetic processes with a machine that expands one’s ability in mobility.

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Company

Hyundai America Technical Center, Inc. (HATCI)

https://www.hatci.com/
Hyundai America Technical Center, Inc. ("HATCI"), is the design, technology and engineering arm for all North American models of the Korean-based Hyundai-KIA Automotive Group. As one of Hyundai Motor Group’s (HMG) global centers focused on research and development (R&D), HATCI includes a strong network of engineering disciplines and increased business-focused activities to support North America’s Voice of the Customer.
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