Sookyung (Sookie) Cho is a manager of the UX studio at Hyundai America Technical Center (HATCI). She facilitates the UX research process with a balanced combination of creative storytelling and scientific methods to provide UX design insights and solutions.

The Pop in Your Job:
I’m interested in a dynamic context of driving and riding where users experience unique perceptive, cognitive, and kinesthetic processes with a machine that expands one’s ability in mobility.

Hyundai America Technical Center, Inc. ("HATCI"), is the design, technology and engineering arm for all North American models of the Korean-based Hyundai-KIA Automotive Group. As one of Hyundai Motor Group’s (HMG) global centers focused on research and development (R&D), HATCI includes a strong network of engineering disciplines and increased business-focused activities to support North America’s Voice of the Customer.