CO-LOCATED EVENTS

Speaker

Sana Jafri

User Experience Architect - Filament Labs, Mitsubishi Electric Automotive America, Inc.

Sana Jafri is a passionate technology enthusiast with a wealth of experience in ideating,
designing, and developing innovative and challenging user experience projects. As a UX
Designer and Information Architect, she specializes in enhancing the in-cabin user experience
of next-gen Combustion, Battery Electric and Autonomous Vehicles, as well as Cabin Sensing
technology.

With a deep understanding of the changing needs of customers and the rapid evolution of the
digital space, Sana is committed to creating the most innovative and unthinkable solutions to
solve not just the problems of today, but also those of tomorrow. She brings a fresh and
creative perspective to all of her projects, and is constantly seeking new and innovative ways
to push the boundaries of what is possible.

Sana holds a master’s degree in Human-Computer Interaction from the University of Michigan,
Ann Arbor, and has a proven track record of success in delivering cutting-edge user experience
solutions across a wide range of industries. Her expertise and passion for technology make her
a sought-after speaker and thought leader in the field of automotive user experience.

Company

Mitsubishi Electric Automotive America, Inc.

Filament Labs is the innovation group at Mitsubishi Electric Automotive America Inc. From identifying leading-edge use cases through feature development and end-user testing, Filament Labs’ comprehensive solutions and award-winning user experience (UX) design are changing mobility for the better. Mitsubishi Electric is one of the world's leading names in the manufacture and sales of electrical and electronic products and systems used in a broad range of fields and applications.