Sana Jafri is a passionate technology enthusiast with a wealth of experience in ideating,
designing, and developing innovative and challenging user experience projects. As a UX
Designer and Information Architect, she specializes in enhancing the in-cabin user experience
of next-gen Combustion, Battery Electric and Autonomous Vehicles, as well as Cabin Sensing
technology.
With a deep understanding of the changing needs of customers and the rapid evolution of the
digital space, Sana is committed to creating the most innovative and unthinkable solutions to
solve not just the problems of today, but also those of tomorrow. She brings a fresh and
creative perspective to all of her projects, and is constantly seeking new and innovative ways
to push the boundaries of what is possible.
Sana holds a master’s degree in Human-Computer Interaction from the University of Michigan,
Ann Arbor, and has a proven track record of success in delivering cutting-edge user experience
solutions across a wide range of industries. Her expertise and passion for technology make her
a sought-after speaker and thought leader in the field of automotive user experience.
Case Study
Tuesday, December 10
05:00 pm - 05:30 pm
Live in Dearborn, Michigan
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As vehicles move towards higher levels of autonomy, cockpit systems play a crucial role in ensuring the safety and comfort of drivers and passengers. Therefore, this topic delves into cutting-edge technologies, emerging trends, and innovative designs driving the evolution of automotive UX. Sana will cover areas such as augmented reality displays, cabin sensing, haptic feedback, and gesture recognition, as well as the role of AI and ML in personalizing the driving experience. By delving into these advancements, we can observe how expertise in hardware, software, and UX converges to craft a cohesive cockpit solution. Additionally, Sana will explore how integrating tactile, auditory, and visual elements enriches the bond between users and their vehicles.
This presentation will highlight: