Thoughtful, analytical and results driven. Expertise in synthesizing primary and secondary research to guide marketing and product development. Strong knowledge of the research cycle from choosing appropriate methodologies and vendors for desired objectives to analyzing and presenting results and recommendations directly impacting the marketing mix.
Extensive experience with a wide variety of data suppliers used to track performance and analyze market trends including point-of-sale, panel data, analyst firms, as well as large-scale tracking and attitudinal studies.
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