Designer and design leader with over 25 years of experience designing and delivering integrated UX / CX solutions for B2B and B2C digital products, services, and applications for top-tier companies. I have led and supported multiple international multidisciplinary creative teams, research and innovation, and digital transformation programs, with many successful products and solutions launched at scale. I am passionate about working at the intersection of design, business strategy and innovation processes to unlock the full potential of organizations through human-centered and co-creative digital and service design techniques, processes and tools. In TomTom I lead and support the design team that is designing the future of maps, EV and automotive experiences.
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